Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.
More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.
See the latest from some of our partners below.
Great Creativity
grows from
diversity
@VisitBritain/Simon Anderson
Royal Pavilion & Garden, Brighton, England
The UK has always been a catalyst for creativity, where our diversity is our greatest strength. A place where fresh ideas and unique perspectives are welcomed, and where exploration and curiosity pave the way for progress.
There’s so much to experience in the UK that’s creative, fresh and uniquely British – join us and see things differently.
#GREATCreativity #SeeThingsDifferently
The Garden of GREAT
At the FIFA World Cup Qatar 2022, the UK showcased The Garden of GREAT - a celebration of diversity that makes up the UK and the creativity that blossoms there. From fashion and food, to street-art and music, learn more about The Garden of GREAT and the great visionaries that call the UK home.
Principal partner:
UK Festival 2022
Delivered by the British Council Qatar, the 7th UK Festival took place during the FIFA World Cup in Doha from 23 - 29 November 2022. The festival included a series of free cultural events and performances including DJ sets and parkour shows at the UK’s The Garden of GREAT pavilion; as well as live illustrations, mural creations and photography exhibitions.
