Welcome to the GREAT Britain & Northern
Ireland Campaign

We are a nation of creative thinkers, daring dreamers and curious scientists. A place where fresh ideas and unique perspectives are welcomed, and where exploration and curiosity pave the way for progress. 

The GREAT Campaign showcases the very best of the UK, inspiring the world to collaborate, visit, study and do business here.

Join us and see things differently.

Mayfield Lavender Farm

in Surrey, England

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Titanic Belfast Experience

in Northern Ireland

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Loch Ness,



Fudge Kitchen

in Oxford, England


Everton FC

3U Demonstration Satellite, 

AAC Clyde Space

Glengoyne Distillery
in Glasgow, Scotland



Northern Wales


The GREAT Campaign has proudly showcased the best of the UK on the world stage for almost a decade. We share the stories of the people and places that make our country unique – from bold breakthroughs and twists on tradition, to the fresh perspectives that challenge convention and stimulate progress.

Higher Education
Premier League - Everton
Hero Arm - Open Bionics
Leeds West Indian Carnival
Molly Goddard
Wales Millennium Centre
Jaguar I-PACE
Wind Turbine
Balloon Fiesta Bristol
Game of Thrones - The Dark Hedges
Doctor Who