Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.
More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.
See the latest from some of our partners below.
Welcome to the GREAT Britain & Northern Ireland Campaign
We are a nation of creative thinkers, daring dreamers and curious scientists. A place where fresh ideas and unique perspectives are welcomed, and where exploration and curiosity pave the way for progress.
The GREAT Campaign showcases the very best of the UK, inspiring the world to collaborate,
visit, study, live, work and do business here.
Join us and see things differently.




OUR STORIES
The GREAT Campaign has proudly showcased the best of the UK on the world stage for almost a decade. We share the stories of the people and places that make our country unique – from bold breakthroughs and twists on tradition, to the fresh perspectives that challenge convention and stimulate progress.
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