The Power of Partnerships

Partnership is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.


More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT.


How to get involved

If you would like to be a part of telling UK's story then we would  love to hear from you.

Please get in touch via the Contact Us form and a member of our Partnerships team will get back to you.

A spotlight on some of our favourite partner activities

Red Arrows flying over New York City


The Red Arrows visited Canada and the US, showcasing the best of British innovation and engineering. Events included appearances at air shows and baseball games, flypasts and STEM engagements with students.

Visit Red Arrows Tour.


Partnership with McLaren, the global luxury automotive, motorsport and technology company, to highlight the UK’s strengths in advanced engineering and promotion of STEM careers.

Visit McLaren.

Singer standing in front of a microphone playing an electric guitar

SXSW 2019

For SXSW, GREAT partnered with BBC Music, BPI, AIM and PRS for Music, to host a week-long event

to showcase the most exciting UK talent to the international music industry.

Visit SXSW.

Door of No. 10 Downing Street featuring a silver Union Jack flag design


The GREAT Campaign is proud to feature Jason Bruges Studios - creators of innovative, interactive installations that sit between the worlds of architecture, art and design.

Visit Jason Bruges Studios.

Peter Rabbit from the Peter Rabbit film
Chewbacca and Han Solo from the Star Wars The Last Jedi film


GREAT partnered with the British Film Institute to showcase British film and talent – from fantastic actors and stunning locations, to a wealth of

behind-the-camera talent.

Watch the Film is GREAT video.


GREAT partnered with Disney and De La Rue to celebrate every Star Wars franchise being filmed in Britain, with the commemorative notes produced ahead of The Last Jedi.

Watch the Star Wars video.