Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.
More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.
See the latest from some of our partners below.
Great Calling USA
to see things differently
America, it’s time to see things differently.
The UK has landed in New York with a series of events that will challenge what you thought you knew about British culture.
Throughout March our iconic red phone booths appeared across New York city, and many of you answered the call and won tickets to experience the best of UK culture.
To find out more about the events that took place and to discover a different side to the UK,
click the links below.
Find out more
Cook along with The Great British Baking Show winner, Nadiya Hussain and enjoy modern British food like you’ve never tasted before.
Thursday 3rd March
Revel in a dream banquet alongside iconic British figures, blending creativity with UK AI.
Wednesday 9th March
Experience an authentically British, yet uniquely global Premier League match day
Saturday 12th March
See music from a new perspective at a showcase of the UK’s hottest new artists.
21st, 25th, 26th & 29th March
Supported by:
For more information follow:
