Partnerships is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.
More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT. We recognise some of them for their efforts using our ambassador programme.
See the latest from some of our partners below.
High-profile ambassador support
GREAT benefits from the help and support of many high-profile people with a strong affinity for the UK.
GREAT’s ambassadors give their time, resources and creativity to support our objective to promote the best
of the UK around the world.
"I support the GREAT campaign because it's something dear to my heart. This country has made my career and in a way, my life, and it's a happy life. I love not only the country, but the people that made this country.
I feel that working with the GREAT campaign is my way of giving back and saying thank you Britain for being great to me, and I want to be great back for you."
Ken Hom CBE, internationally-renowned chef
Some of the contributions from our ambassadors
JO MALONE CBE & KEN HOM OBE
KATHERINE JENKINS OBE
GREAT Conversation
Two outstanding creative talents from different disciplines meet at the Groucho Club to discuss their inspirations and how the UK has shaped their career.
Home – a song for GREAT
Discover the behind-the-scenes story of Katherine's beautiful song written especially for the GREAT Campaign, recorded at Abbey Road Studios.
JULIEN MACDONALD OBE
HUGH BONNEVILLE & GARETH NEAME OBE
GREAT Fashion
GREAT Conversation
Julien is an internationally renowned Welsh fashion designer, with a career spanning Head Knitwear Designer at Chanel, Creative Director of Givenchy and heading up his own eponymous fashion house.
Downton Abbey Executive Producer, Gareth Neame OBE and actor, Hugh Bonneville, discuss British heritage and expertise, for the second in the series of GREAT conversations.